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Service · Media

Search ads that bring in new customers.

We run your Google and Microsoft search and Shopping ads. We test which sales from people searching your name would have come anyway, and move that money to new customers.

For brands spending at least €30k a month on search who want to know which of those sales are new.

  • Free two-week audit
  • Google, Microsoft, Shopping
  • Brand search tested
Search resultsILLUSTRATIVEbusiness account for freelancersSponsored results · yourbrand.comBusiness account for freelancers. Open in 10 minutesBRAND SEARCHESMost would buy anywaySpend cut, tested by regionNEW-CUSTOMER SEARCHESBudget moved hereJudged on new sales
An ad in the results, and what a brand search test found.
What you get

Three things, every month.

Daily account checks

Bids, budgets, search terms and product feeds checked every morning.

A brand search test

How many brand search sales would have come anyway, from a test read in your own data.

A monthly report

What changed, what the brand search test showed, and next month's plan.

How it starts

Two weeks to the first answer.

  1. Audit, weeks 1 to 2

    Account structure, search terms, tracking and the split between brand and other searches checked.

  2. Month 1

    Fixes made and the brand search test planned.

  3. Every month after

    Budget moves between brand and other searches as test results come in.

What we need from you

Access to your accounts.

  • Admin access to Google Ads and Standard or Super Admin access to Microsoft Advertising
  • Access to analytics, and to Google and Microsoft Merchant Center if you sell products
  • Your margins or target cost per sale
Questions

Common questions.

Should we stop bidding on our brand name?

Not without a test. Some brands lose sales when they stop, others lose almost nothing. We test it by region or with a fixed pause, and decide on the result.

Do you run Shopping and Performance Max?

Yes. We set them up so you can see which products and channels bring in sales, and where your ads were shown, as far as Google reports it.

What about AI answers in search?

Google now shows AI answers on some searches. We watch how this changes clicks and costs in your account.

Every engagement starts the same way

Start with the audit.

Two weeks in your data, free. Yours to keep.

Book your free audit