Media plans built on what your tests show.
We decide with you how much each channel gets and what to test next. Each plan starts from what the last tests showed.
For marketing leads spending at least €30k a month across two or more channels.
- Free two-week audit
- Budget by channel and market
- No margin on media
Three things you plan with.
A media plan
Budget by channel, market and month, with what each line is expected to deliver.
A test plan
The questions to answer this year, in order, with the budget each test needs.
A reason for every line
Each budget line marked as proven by a test, being tested, or a bet you chose.
Two weeks to the first answer.
- Audit, weeks 1 to 2
We grade the evidence behind today's budget: what was tested and what is a guess.
- First plan
Budget moved towards what is proven, and the first test booked.
- Every quarter after
Test results change the plan: back what works and cut what does not.
Your numbers and targets.
- Last year's spend and results by channel
- Your sales targets and any fixed budgets
- Access to the ad accounts and analytics
Common questions.
Do you also buy the media?
Yes, if you want. We can plan and run it, or plan it for your team or another agency to run.
How often does the plan change?
We review it every quarter, or sooner when a test result changes the picture.
Do you take a margin on media?
No. You pay the platforms, and we charge for our work.
Start with the audit.
Two weeks in your data, free. Yours to keep.
Book your free audit